The Mazag Index
One number from 0 to 100 for the tone of the week's public content, with the areas that moved it, volume and confidence labels. Built to be quoted.
Weekly · open to all
About Mazag Masr
About Mazag Masr
What we do, how we measure, our principles, and for companies & media — open what you need.
We hear what Egypt is actually saying
Every week we read public news, comments, trends and songs — the way an Egyptian reads them: we get the joke, and the frustration behind it. After filtering and de-duplication, only what is about Egypt enters the weekly number.
- News sites
- YouTube & comments
- Search & X trends
- Music charts
- Box office
- Public Telegram channels
- Jokes & memes
Dialect-aware
Not literal translation. We understand Egyptian Arabic — its idioms, proverbs and the catchphrases that change every week.
“Prices are on fire” ≠ a fire story
Sarcasm-aware
When an Egyptian says “amazing”, sometimes they mean the opposite. Our models tell praise from mockery.
“Amazing support, on hold for an hour” = negative
Evidence vs. reading
Every number comes with its volume, source types and separate confidence labels — and the story separates “Sources report” from “Our data suggests” from “Our reading”.
Sources report · Data suggests · Our reading
How the index is calculated
Tea level = the index value. Colour works the way you expect: red when the tone of the talk is negative (“cold tea”), green when it is positive (“koshary-strong”).
The index = a reading of the tone of the Egyptian public online content we collected (not an opinion poll, not a measure of how people feel): a weighted average of every life area's tone — the more people talk about an area, the more it counts, capped at 20% per area. See a real worked example.
Cold tea — upset and stifledWeak — not happy, anxious, waitingJust right — normal, getting byStrong — relaxed and optimisticKoshary — on top of the world
01
Collect
Public and legal sources only: news, videos and comments, public channels, forums and search trends — respecting each platform's terms.
02
Understand
AI instructed for Egyptian Arabic identifies topic, tone and sarcasm — code checks numbers and names before publishing, and a reviewed sample measures tagging accuracy.
03
Publish
The daily glass, the weekly story and the live pulse — with numbers, volume and confidence labels, without hype.
For companies & media: services
What exists today and is open to all, and what we pilot with teams on request.
The week's story
An editorial read of the week that separates “Sources report” from “Our data suggests” from “Our reading”.
Weekly · open to all
The live pulse
Rising topics with their tone, evidence count and sources to verify — the last reading time always shown.
All day · open to all
Briefs for creative, brand & media teams
Evidence-backed cultural signals: pressures and aspirations, language and jokes, category reactions — with evidence strength.
On request · pilot
01Media & content creators
What is on people's minds this week? Prices, football, exams, songs and jokes — before you write or shoot.
02Banks
Trust, rates and apps: early signals before a complaint becomes a trend.
03Telecoms
Network, bundles and pricing — the tone of public talk about them, with evidence.
04Consumer brands
How did the new ad land? Was the new price accepted — or turned into a meme?
05Agencies
Briefs built on what people really say, and post-campaign measurement beyond impressions.
06Journalists, researchers & the curious
Want to know what the street is talking about today? The brief and the index are open to you.
We read the tone of talk, not people
Aggregate trends only
We report on topics, brands and trends — never on individuals.
No profiling of individuals
No files on people, no targeting of accounts. Quotes are paraphrased and anonymised.
Public & legal sources
Only publicly published content, respecting every platform's terms and rate limits.
Compliant by design
Compliant with Egypt's Personal Data Protection Law No. 151 of 2020.
Our work is reading the tone of public talk — with numbers, and without judging anyone.