The pulse of Egyptian talk online, in a glass of tea Not an opinion poll
51out of 100
Just right — normal, getting by
A reading of the tone of the public content we collected during the week of 26 Oct – 1 Nov
Egypt at the midpoint: street laughter balances price anxiety
The fuller the tea, the better the tone · red = negative tone → sand → green = positive tone
We compared 51 for the week of 26 oct – 1 nov with sources independent of our collection and tagging. The number reads the tone of public content — not an opinion poll, and agreement proves no cause.
✓Egyptian news tone (GDELT) · agree
41% negative vs 41% positive articles — our headlines: 32% vs 34%
≈Heaviest and lightest areas · partly agree
6 areas point the same way for us and in the news, 4 the opposite way
Attention (Arabic Wikipedia)
Look-ups of the dollar, gold & the central bank +37% · telecoms & InstaPay +39% vs the previous 3-week average
Same week
USD/EGP rose 1.8% over the week (54.99 → 56) · CBE raised rates by 100bp (deposit rate 20%) (2026-10-29)
3 areas that moved the number this week
Incidents & safety ↓
6% positive-tone content · 89% negative-tone content · Cold tea — upset and stifled
Football & sport ↑
54% positive-tone content · 11% negative-tone content · Strong — relaxed and optimistic
Trends, jokes & memes ↑
68% positive-tone content · 12% negative-tone content · Koshary — on top of the world
A reading of the tone of the public content we collected during the last 24 hours · Not an opinion poll
Last reading: 2 Nov, 1:20 PM Cairo time · Updates every 10 minutes
Week of 26 Oct – 1 Nov
How's your mood today? We'll compare it with the tone of Egypt's talk this week
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The glass every day on our pages — the story every week in your inbox
About Mazag Masr
What we do, how we measure, our principles, and for companies & media — open what you need.
Every week we read public news, comments, trends and songs — the way an Egyptian reads them: we get the joke, and the frustration behind it. After filtering and de-duplication, only what is about Egypt enters the weekly number.
Not literal translation. We understand Egyptian Arabic — its idioms, proverbs and the catchphrases that change every week.
When an Egyptian says “amazing”, sometimes they mean the opposite. Our models tell praise from mockery.
Every number comes with its volume, source types and separate confidence labels — and the story separates “Sources report” from “Our data suggests” from “Our reading”.
Tea level = the index value. Colour works the way you expect: red when the tone of the talk is negative (“cold tea”), green when it is positive (“koshary-strong”).
The index = a reading of the tone of the Egyptian public online content we collected (not an opinion poll, not a measure of how people feel): a weighted average of every life area's tone — the more people talk about an area, the more it counts, capped at 20% per area. See a real worked example.
Public and legal sources only: news, videos and comments, public channels, forums and search trends — respecting each platform's terms.
AI instructed for Egyptian Arabic identifies topic, tone and sarcasm — code checks numbers and names before publishing, and a reviewed sample measures tagging accuracy.
The daily glass, the weekly story and the live pulse — with numbers, volume and confidence labels, without hype.
What exists today and is open to all, and what we pilot with teams on request.
One number from 0 to 100 for the tone of the week's public content, with the areas that moved it, volume and confidence labels. Built to be quoted.
Weekly · open to all
An editorial read of the week that separates “Sources report” from “Our data suggests” from “Our reading”.
Weekly · open to all
Rising topics with their tone, evidence count and sources to verify — the last reading time always shown.
All day · open to all
Evidence-backed cultural signals: pressures and aspirations, language and jokes, category reactions — with evidence strength.
On request · pilot
What is on people's minds this week? Prices, football, exams, songs and jokes — before you write or shoot.
Trust, rates and apps: early signals before a complaint becomes a trend.
Network, bundles and pricing — the tone of public talk about them, with evidence.
How did the new ad land? Was the new price accepted — or turned into a meme?
Briefs built on what people really say, and post-campaign measurement beyond impressions.
Want to know what the street is talking about today? The brief and the index are open to you.
We report on topics, brands and trends — never on individuals.
No files on people, no targeting of accounts. Quotes are paraphrased and anonymised.
Only publicly published content, respecting every platform's terms and rate limits.
Compliant with Egypt's Personal Data Protection Law No. 151 of 2020.
Our work is reading the tone of public talk — with numbers, and without judging anyone.
